About Annie

The Leading 100 2023
Annie Williams – Top Performer in Bay Area Real Estate

“LuxeSF wishes to congratulate the 2021 Leading 100 honorees for their success, which is based upon hard work, passion for the business, and commitment to both their industry and their clients, on whose behalf they labor tirelessly. Theirs is an accolade much deserved, and it is with great pleasure that we communicate that achievement to the community at large—to industry peers and to the clients who rely so heavily upon their valued service.”

Annie Williams, Top 1% SF Realtors

Annie Williams, Top 1% SF REALTORS®

Annie Williams is a results-oriented professional and a seasoned negotiator. She was consistently the #1 agent at a major local brokerage, and according to a recent ranking done by the Wall Street Journal and REAL Trends, is one of San’s Francisco’s top ten agents by sales volume.

In fact, Annie is among the top 1% of realtors in the nation.

An agent since 2003, Annie is considered by many to be “the professional’s professional.”

She excels in long-term client relationships. At the outset, through conversation she determines a client’s financial needs, taste and time frame. By doing so, Annie minimizes any waste of time caused by marketing to the wrong audience, or looking at the wrong property. She knows that buying or selling a home is always an important financial – and at times emotional – transaction, and while she takes this responsibility seriously, her goal is nevertheless to make it an exciting, fun, and satisfying experience.

Annie graduated with honors from U.C. Santa Barbara and also completed the Strategic Marketing Management Program at Harvard Business School.

Prior to entering real estate, she was a successful executive in the Bay Area venture capital and media industries, where she ran marketing at both Venture Strategy Partners and CNET. Before this she held a variety of executive level sales and marketing positions at The New Yorker, Newsweek and Vanity Fair. The coupling of her business experience and real estate knowledge uniquely qualifies her to help both buyers and sellers reach their real estate goals.

Annie has extensive knowledge of San Francisco, and loves to discover more of it all the time with her two children. She considers it a privilege to work with buyers and sellers in this great city.

BRE# 01393923

Testimonials:

Bob S.
Annie was a pleasure to work with. She spent the initial time upfront to understand my needs and introduced me to several neighborhoods in San Francisco. As I learned more, my interests changed and Annie was fully understanding. She was a great advisor as some apartments went into bidding wars and was very helpful as to when best to present an offer and negotiate in my best interest. I really enjoyed working with her and she would be my only call if I was back in the market.

Katie H.
I am a bit of a cynic when it comes to real estate agents. But I can say unequivocally that Annie was the best thing that could possibly have happened to us when it came to our real estate adventures over the past several years.

First, the cold, brutal facts: San Francisco is a relentless — and surreal — place to be a buyer of real estate. In many neighborhoods, the prices are on a par with the most expensive places in the world, surpassing even New York. Trying to buy a house here is an exercise in serial humiliation, as you find yourself one of ten bids, only to be outbid by people paying cash for 20% over the asking price. What buyers like us needed was someone who would work tirelessly on our behalf. And that’s precisely what we got in Annie Williams.

We worked with Annie on two house purchases and one house sale. To say that she epitomizes professionalism would be an understatement. She is highly respected by everyone in town, and she is smart as a whip — while also being gracious and honest. And did I mention dogged? That, too.

The story: we had bought our house in Noe Valley in 2011, and found in 2016 that we needed a duplex, because of an offspring returning to live with us. It was Annie who found the perfect house, a few days before it went on the market officially. It was Annie who got us in to see it early, and it was Annie who fancy-footworked and finessed her way through the bidding process. Mind you, we did not have cash, and it’s a sure bet that the several other bidders did. We didn’t even have the down payment. And we needed to sell our existing house in order to get it. But she made it work, and we got the house, then sold our house (a less desirable dwelling, to be sure) within a few weeks. Without her, it simply wouldn’t have happened. We are now happily ensconced in our new Noe Valley home and couldn’t be more grateful to Annie for helping to make it happen.

George S.
We had the pleasure of working with Annie on the sale of our Condo. She is amazing and has assembled a team that has a “can do” attitude and does it!!! The two staging companies came in with great options and some upgrades that really made the place sparkle.
During the open houses, Annie was always there working the crowds and we were very pleased with the offers we received. Annie worked on the primary but also kept a 2nd bidder in the wings. Closing went extremely smoothly.
I would definitely rate Annie one of the BEST realtors in San Francisco!!!

Shelley S.
Annie helped us in selling our Pacific Heights condo and we were thrilled with her work. She and her team knew exactly what needed to be done to get the best price for our place, supported the process of those minor renovations seamlessly (in less than a week!), and communicated through every step of the way. Our condo sold within a week–with multiple offers–for substantially more than we thought it would and well above the comps in the building and area. We can’t say enough about how grateful we were to have worked with Annie.

Marvin W.
My wife, Lynn, and I closed on the sale of our San Francisco condominium just yesterday and though I am not an inveterate reviewer or letter writer I could not wait even another day to share our experience. From the moment we first met Annie my wife knew she was perfect for us and was she ever right! In every decision, every action, every suggestion, Annie was the consummate professional. She is smart, experienced, reliable, thorough, and knows the landscape of San Francisco intimately. She follows through, and every step along the way informs her recommendations by what is best for her client’s budget weighted against what will strengthen resale value. I’m not a person who easily relinquished control or who spreads trust casually. Annie took charge, though without a heavy hand, and I felt complete confidence in her. She listens, she communicates. From day one to our closing, she did it all. Staging, disclosures, inspections, repairs, vendor selection, showings, etc., issues and pitfalls that would never have crossed my mind. It is an understatement to say that I recommend her without reservation.

Andy and Maria Burtis
We had the privilege of working with Annie for both the purchase of our house & the sale of our condo. Not only did she find us our dream house, we could have never navigated the tricky market & had our offer accepted without her incredible business acumen, her wise counsel & tireless attention to detail throughout the process. I cannot recommend her more highly!

KD R.
Annie is simply the best. When we moved to San Francisco, we went through several other real estate agents before we found Annie. She was the only one who really listened to us and cared about the specific things we needed in a home and treated our time as a valuable asset. She accommodated my needs at every turn – even working with me to sign an offer with a newborn in my arms and two toddlers running around like maniacs. We got our house under asking price in a hot market! Annie is an astute business woman and a great person. If we ever sell this house, Annie will be our agent!